There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right kind of course -for example a pat on the shoulder, a shake of a hand and hugs) These small interactions impact positively on mood, innovation and productivity in a big way. If this way of working is going to be for the long-term we need to look at different ways to we can create happy cultures virtually.In this opening keynote Stephanie Davies will introduce the five drivers of happiness in the workplace and how we can adapt these for our new digi-world.With practical takeaways and laughs a long the way this session will introduce:The five drivers of happiness based on researchHow to create happy cultures virtuallySustaining connections and informal meetings vital to happiness and engagementWhy the pandemic has introduced truly human leadership and the link to happiness
How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed a lot.
This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.
The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations of current research and the impact of the changing nature of the radio broadcasting environment. Some methodological work is described and presents conclusions on the characteristics of a specification to meet various users requirements.
Unilever has been actively launching new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing techniques and experience, and a disciplined but creative approach to market research. It is a teamwork approach where the market researcher represents the consumer in the internal decision making process: by being a member of the marketing team, the researcher makes use of the findings from research studies ranging from the most simple to the most complex in such a way that the techniques are totally transparent to the rest of the team. The continuum of research is bound into a single process, taking the disciplines and philosophy of modelling, together with a common view of consumer behaviour, as the shell into which to fit various components from set of research techniques available. A series of mini case studies exemplifies the process as it occurred in a number of markets in the region.
One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegatesâ needs with respect to the particular subject: classifying consumers/users 2) To organise in-depth discussions about a number of relevant aspects of the application and implementation of classification techniques presented by the various speakers 3) To report back on plenary meetings in order to inform co-delegates and speakers and to exchange ideas and viewpoints.