Tag: "Trade Off"

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Videos

McNext

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Author: Michaela Charette

Research papers

McNext

Catalogue: Congress 2018
Company: Dig Insights
Date: September 23, 2018
Authors: Michaela Charette, Michael Edwards

Videos

McNext

Catalogue: Congress 2018
Company: Dig Insights
Date: September 23, 2018
Authors: Michaela Charette, Michael Edwardson

Research papers

Exciting new conjoint options, via the web

Catalogue: ESOMAR Net Effects 2001
Company: Kantar
Date: February 11, 2001
Author: Ray Poynter

Magazines

Marketing and Research Today (March 1992)

Catalogue: Marketing and Research Today
Date: March 1, 1992
Author: ESOMAR B.V.

Research papers

An exercise in trade-off

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Author: John R. Lawford

Research papers

The baptism of the trade off model in Europe

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Dick Westwood, Peter J. Hayes