Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on fundamentals (like insights) is so much more than pretty pictures and Silicon snake oil. He will inspire us: 1) To (literally) look up to the sky and challenge our current mindsets; 2) To look back on the last 50 years of marketing and finance; 3) To build on it looking forward to the next 50 years, and; 4) To eventually translate marketing in the language your board and investors can and want to understand. This last part will go deeper on his trademarked prototype for Alpha M, the world's first-ever marketing rating model. Alpha M is designed to help marketers "speak better Wall Street", and to help the finance world make smarter investment decisions.
This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.
This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.
The paper aims at delineating the ways of advertising in Hungary the products and services manufactured or rendered on the basis of a license purchased from a Western company whose trade-mark or trade-name is made use of when marketing the product or services. Emphasis is laid on the use of trademark and trade-name. The author endeavour to illustrate that they have an important role to play in Hungarian advertising and public relations activities, that the fruits of the cited crucial and increasingly expanding East-West cooperation are given great publicity in Hungary, and lastly, what are the ways and means of materialising the same. The paper makes no claim to be scientific, its message being conveyed by way of rule-of-thumb examples in four case studies.