Tag: "Trademark"

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Videos

Marketing transformation in the galactic age

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Author: Chris R. Burggraeve

Research papers

The quest to design the perfect icon

Catalogue: Congress 2015: Revelations
Company: Kantar
Date: October 1, 2015
Authors: Jon Puleston, Satsuki Suzuki

Videos

The icon experiments

Catalogue: Congress 2015: Revelations
Company: Kantar
Date: June 15, 2015
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Case studies

Advertising Western companies' licenses, trade-marks and trade-names in Hungary

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Author: Laszlo Lindner

Research reports

Research report on body lotion

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 11, 1974
Author: CRAM/Peter Cooper Archive