Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that recognizes the value and relevance of a variety of data sources. 2020 has proven to be a challenging year for the insights industry overall, but while the definitive impact of the pandemic economy is yet to be seen, what both forecasts and industry experts' perspectives confirm is that the pandemic is fuelling the industry's revolution, serving as an accelerator to the dynamic shifts that were already starting.Join us to delve into these changes presented in ESOMAR's Continued evolution of the data, analytics and insights industry report, and hear expert voices from collaborating companies Remesh, Confirmit, Forrester and Symphony Technology Group.
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by and responsible for its implementation. Then, through the use of case studies, the paper examines how the tourism industry is already embracing and implementing sustainability within Latin America, which helps to tease out key learnings and best practices for expanding the practice in the region. Finally, taking into account successful experiences from other parts of the world, the paper highlights areas in which the Latin America tourism industry can become even more sustainable going forward, ensuring that it continues to take full advantage of this growing trend.
Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values, and behaviours to determine strategies to implement. Understanding the dynamics of an influential audience like Hispanics, and an ever-changing region such as Latin America, requires a deep exploration of their past, present and future. Insights from the Cultural Pulse, a research partnership between Univision and GfK, shine a critical light on how US Hispanics and Latin Americans are navigating a complicated world. Facing an unpredictable social landscape, less than a quarter (21%) of Hispanics feel that they can trust the US government to tell them the truth.
Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their organizations and their talent pools.These inspiring conversations cover a lot of ground despite their bite-sized formats and offer a real opportunity for the community to gain insights into the emerging trending topics of our time. A can't-miss rendez-vous to connect that's sure to leave you inspired and fully fed with insights!In this episode, Coca-Cola's K&I Director Begonia Fafian interviews Pastificio Rana's Global Consumer Insight Manager Luca Gentile, as they discuss the headline topic: Is food a trend, a culture or a need?
ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is expected to perform in 2020 and how it invites the community to make sense, and embrace, the ever-increasing players of the broader sector.
The thought leaders from Monday's presentation return to address your specific questions and brand challenges.
This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times by reinventing itself... as the industry reinvents itself.
Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.
Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.
Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.