Veremos cómo aprovechar las tendencias de la información en retrospectiva analizando a los seguidores de distintas ligas de fútbol nacionales e internacionales y con ello entender qué tanto difieren como audiencias, y por ende el impacto que pueden lograr las marcas al estar presentes en estas plataformas deportivas según los verdaderos intereses de sus targets.
In today's always-changing marketplace, timing is everything. That's why it's critical to keep a finger on brand performance, competitive threats, and industry changes. To stay ahead of the market, you need dynamic brand insights to make real-time business decisions with confidence. Learn how SurveyMonkey's new Brand and Industry Tracker solutions help you spot trends as they happen with up-to-the-minute insights from your target consumers. In this webinar, we will demonstrate the importance of brand tracking, and how to leverage it to drive business decisions and impact at your company. Join us for an exclusive preview of our Brand Tracker solution. You'll learn how to:- Leverage our expert methodology and customize your study;- Gather high-quality, reliable data via our trusted panel;- Use AI-powered Insights to instantaneously view brand health and trends at-a-glance.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares the key takeaways.
Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major search engines- to find patterns in the interests and preferences of different consumer segments. The new methodology can be assimilated to non-intrusive direct observation of millions of consumers, and provides granularity ranging from total population to micro-trend niche.
This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key areas: behaviour (how post millennials watch), content (what post millennial watch) and discovery (how post millennials find what to watch). Finally implication and recommendations for broadcasters are highlighted.
Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is examined with a specific focus on the UK. The analysis focuses on three key areas: behaviour (how Post Millennials watch), content (what Post Millennials watch) and discovery (how Post Millennials find what to watch). Finally implications and recommendations for broadcasters are highlighted.
Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but also to impact upon our client in such a way that it might consider itself the primary actor in creating its own future. We worked on five fields: Demography, Urbanism, Channels, Socio-Cultural, Technology, and we established the principal trends within them that impact on consumers and companies.?From there, we defined business success drivers to facilitate our client's actions towards its future.?And finally from these success drivers, we defined the five key skills necessary to take them forward.