The panelists will cover a number of areas regarding polling and the U.S. Election, including the following: - How the evidence explains what actually happened in this US election;- How criticisms of US pre-election polls have raised questions about the viability of public opinion research;- How to evaluate the impact of the 2020 election polls for all forms of opinion research.
Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values, and behaviours to determine strategies to implement. Understanding the dynamics of an influential audience like Hispanics, and an ever-changing region such as Latin America, requires a deep exploration of their past, present and future. Insights from the Cultural Pulse, a research partnership between Univision and GfK, shine a critical light on how US Hispanics and Latin Americans are navigating a complicated world. Facing an unpredictable social landscape, less than a quarter (21%) of Hispanics feel that they can trust the US government to tell them the truth.
With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome. Will Donald Trump be elected for four more years or will the American voters make a change and elect Joe Biden? In this webinar, North American and International pollsters will share their views on where the race stands, what seem to be the central issues, and how - and when - it's all likely to end.Voter Priorities, Battleground States, and Other Assorted Things to Keep Your Eye On The 2020 US Presidential Electionby Clifford Young, President, Public Affairs, Ipsos USAPollsters confront new challenges in every election, but perhaps never as many as they do in 2020. This presentation summarizes those challenges, with new data and warnings for analysts.Who gets the ballot box bonus?by Jean-Marc Leger, President, Leger Market Research and AnalyticsIt will all come down to voter enthusiasm. Assessing voter turnout is a key factor in allowing polls to be close to the election's results, especially in battleground states. Jean-Marc Leger will present his innovative techniques to better evaluate voter turnout and improve the accuracy of election polling.Identifying Voters and Reporting the Votes Before, On, and Even After Election DayBy Joe Lenski, Co-founder and Executive Vice President, Edison ResearchThe election isn't over until we know the winner. This year increases in vote by mail, the coronavirus pandemic and campaign attacks on the process may make reporting the results more difficult than ever. What tools- old and new- are being used to know the voting outcome? From The Red Wall To The Rust Belt - How Forgotten Communities In The UK and The US Flexed Their Political MuscleBy Deborah Mattinson, Founding Partner, BritainThinks.A view from across the pond; the lessons Americans can learn from recent British elections.
Why did Labour lose? Why the Conservatives won? What happens next? What does this tell us about the likely outcome in the US election?
We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the race stands, what seems to be the central issues, and how it's all likely to turn out.
The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size and performance of the market research industry for the country using data collected by either the national research associations, leading companies, independent analysts or the ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies, and reports, as well as advertisements. Whereas this report focuses on one specific country and its place within the region, and the world, for information on the research turnover and growth data of all 100 countries, world areas and regions, please consider reviewing the 2019 Global Market Research report.Check it out on ESOMAR Publications Store!
The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way a marketer should tailor communication in order to reach sub-segments of the U.S. Hispanic market more effectively. Hispanics have not only increased in numbers to become the largest ethnic minority population in the United States, constituting one of the fastest growing ethnic minority groups, but have also reached an estimated purchasing power of $600 billion (7.4% of the total U.S. purchasing power) and which is expected to grow at an annual average rate of 9.7%.
Throughout the world health care systems are stressed, and have developed different approaches and answers to solve the problems. This paper describes the upcoming trends and solutions in the healthcare system and which experts expect for the sixth Kondratieff economic cycle. Nine mega-trends were identified, similar in the United States and Germany even though the health care systems are different. The results are based on secondary analysis and in-depth face-to-face interviews with 125 experts and opinion leaders in the United States and Germany.
This paper describes how financial institutions in the United States and the affluent are responding to the availability of on-line investment services. It provides lessons learned to date in an ever fast-changing environment. The results are based on competitive intelligence interviews with executives of financial institutions, financial analysts, and proprietary research with affluent investors.
The American economy is perhaps in the best condition it has been in the past fifty years. The same cannot be said of retailing, which has been struggling for three years. The struggle revolves around a changing competitive environment as well as consumer demographics and attitudes. For relief from this competition, retailers are beginning to create a strategy for gaining entrance to foreign markets. On a positive note, they see their organizations as leading the world in the use of technology and believe many of their merchandise formats are superior. Most of all, retailers in the United States see a crumbling of traditional protectionism in the world and an acceptance of more free enterprise. The people charged with leading the American firms into the global marketplace, the research directors, face the biggest challenge of all. Once outside of their own country, they are forced to deal with a learning curve that needs a lot of work. Some smart entrepreneurial market research firm will no doubt find some new customers.
As a result of the research program, the circulation department simultaneously altered the promotional appeals to stress news and information, and began an extensive sales and public place distribution effort following extensive internal testing. The results were an increase from 1985 to 1987 of: o Circulation up 13$; o Audience in MRI (recent reading) up 12$; o Simmons (through-the-book) up 15$; o Monroe Mendelsohn (frequency of reading, direct mail - HHI $60,000+) up 19$. In short, pre 1986 U.S.News in MRI for example, had an audience between 9.5 million and 10.5 million. Since redesign and today, U.S.News Simmons audience bounces around 12 million. At the time of the redesign U.S.News was in third place. It is now in first. Revenues went up a staggering 94.7$. Now that's a redesign.