Tag: "User Involvement"

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Research papers

End user research

Catalogue: Seminar 1981: Industrial Marketing Research
Date: October 1, 1981
Author: Stephen T. Parkinson

Research papers

Multi dimensional measurement of involvement with social problems

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Date: June 15, 1980
Author: Peter H. van Westendorp

Research papers

Consumer representation in government regulation

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Authors: William Lazer, Priscilla La Barbera

Research reports

Qualitative research on Good News commercial

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1970
Author: CRAM/Peter Cooper Archive