Tag: "Validation"

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Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

Catalogue: Webinars 2021
Companies: Quilt.AI, The Coca-Cola Company
Date: October 13, 2021
Authors: Clodagh Forde, Angad Chowdhry

Research papers

The validation of marketing models

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Authors: Claude Sanchez, Jean-Philippe Faivre

Research papers

The validation of macro models

Catalogue: Seminar 1975: Market Modelling
Date: June 1, 1975
Author: Philippe Autor Naert

Research reports

Quantifications of the psycho-economic typologies

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 3, 1973
Author: CRAM/Peter Cooper Archive

Research papers

A method of sampling for a tourist survey

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: W. Miller Crichton

Research papers

How to use market segmentation for determining new product ideas?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Authors: Klaus Ragnitz, M. Ungureanu