Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on the ground, with purpose-driven activations and relevant product innovation.It was important to consider a more consumer inclusive and streamlined research approach, which could mitigate issues of language barrier and accessibility of such consumers across key African markets.Aligning with Unilever's consumer-centric approach, Borderless Access employed its bot-enabled WhatsApp quali-quant survey methodology. The automated chat-based research facilitated a more direct and natural connection with the audience and gathered insights from their day-to-day activities in real-time, inclusive of rich situational media materials in the form of video, images and voice recordings. Hence fulfiling Unilever?s need for more empathetic research content in a faster and more cost-effective way than traditional research.
Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more customized products. This paper discusses the role of video-based research methods in medical research, why this method is particularly effective for helping those with multiple chronic conditions, to identify patient-centered improvement opportunities, and communicate effectively to clinical and administrative leaders and decision making stakeholders.
AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.
StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.
This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.
This paper discusses key trends in short form video viewing, and makes some predictions for how snack-able consumption will change among post Millennials (under 16s) and the implications for broadcaster strategy. The analysis focuses in three key areas: behaviour (how post millennials watch), content (what post millennial watch) and discovery (how post millennials find what to watch). Finally implication and recommendations for broadcasters are highlighted.
Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster strategy. Based on desk research, the global picture is examined with a specific focus on the UK. The analysis focuses on three key areas: behaviour (how Post Millennials watch), content (what Post Millennials watch) and discovery (how Post Millennials find what to watch). Finally implications and recommendations for broadcasters are highlighted.
Did you know that videos are shared 12 times more than links and text posts combined on Facebook? In a world where we live increasingly digitised lifestyles, where video on demand is increasingly the norm and our penchant for movies shows no sign of dissipating, we'd be fools to shy away from the reality that video is the format of choice today for anyone wanting to broadcast their content as effectively as possible and in ways that inspire genuine action. As qualitative researchers who work in the space between online and offline, we believe video is arguably the 'hottest' tool in our storytelling toolkit right now. This is our manifesto for the evolution of the role of video in qualitative research - in the 'sweet spot' between methodology and presentation tool.