This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum of respondents, including disempowered members of society. To explore the effectiveness of the voice survey format, this research was conducted in an experimental two-by-two design, with the traditional online survey as the comparison. This paper documents the challenges of utilizing an AI-powered voice survey for research and determines what some of the benefits are of this alternative survey format.
Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can share thoughts and experiences. We believe we must stop looking for respondents and stop looking for people driven by the reward intent. We must look for opinions and intentions in an authentic and transparent way. At the ESOMAR Congress 2019 we demonstrated that 70% of smart speaker owners in the US are willing to be interviewed by Alexa without a reward. But would they join a panel? We ran an experiment to find out. Join us and be inspired!
Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can share thoughts and experiences. We believe we must stop looking for respondents and stop looking for people driven by the reward intent. We must look for opinions and intentions in an authentic and transparent way. At the ESOMAR Congress 2019 we demonstrated that 70% of smart speaker owners in the US are willing to be interviewed by Alexa without a reward. But would they join a panel? We ran an experiment to find out. Join us and be inspired!
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper will not enter the discussion of Google or Amazon selling on this data. It will not showcase a new app. Instead, and even more importantly, it will share tangible examples of way researchers, marketers and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating- all while maximizing the investment being made in their survey research.
In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and budget. So can the process of qualitative exploration be applied at scale using AI and voice technology? Find out what happened when we tried. This paper sets out to test the viability of AI power voice technology to do this and concludes that this is indeed possible.
The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.
The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.
Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.
Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can build stronger and more meaningful relationship with consumers through the understanding of how technologies are impacting people amid the era of digital technology.
Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers have recognized the importance of measuring emotions embedded in products but the traditional metrics of rating scales fail to reflect the true picture. Various neuropsychological technologies have emerged but none is easily scalable or easy to interpret. Voice analytics, which comprises linguistic and acoustic components, provides a highly viable new solution to marketers' needs. This paper illustrates the potential for mass adoption of voice analytics with a pilot study recently completed in India, illustrating how the analysis of consumers' spoken responses brings a level of insight that traditional rating scales cannot provide alone.