Many research teams and companies are facing tighter budgets and resourcing issues. It is imperative to be efficient now more than ever. Finding efficiencies in the report building process not only gives you back time to reallocate to more 'storytelling' and analysis time, but also to help ensure a report's accuracy. However, for many researchers, manually created reports are still the norm and hundreds of hours are spent creating them. Key takeaways:- Why MR companies and Corporate Insight teams need to be looking into automation now more than ever.- Dispelling the myth that automation is "just for trackers or multi-market projects" and can be leveraged to boost profit margins on many project types.- How automated reporting can generate new revenue opportunities, build client relationships and even boost employee satisfaction
This paper provides an overview of web-based reporting across a number of dimensions, including why the web should be considered for data reporting; which research applications are most suitable for the web; and what considerations are important when developing a site. In addition, this paper explores future enhancements that will allow the user to view actual surveys, listen to audio files, view video responses and provide links to diagnostic and follow-up research.