Tag: "Word Of Mouth"
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Research papers
Innovation diffusion in the digital age
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Author: Lida Huji
Videos
Innovation diffusion in the digital age
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Author: Lida Huji
Research papers
Brand semantic clustering
Catalogue: Latin America 2017: #IN
Date: June 15, 2017
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
Videos
Brand semantic clustering
Catalogue: Latin America 2017: #IN
Date: June 15, 2017
Author: Laura Kroeff
Research papers
How cars really get bought
Catalogue: Congress 2012: Accelerating Excellence
Company: COG Research Ltd.
Date: September 13, 2012
Authors: Neel Desor, Robert Ellis
Research papers
Making sense of conversations
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Date: April 17, 2012
Authors: Scott Taylor, Lars Groeger
Research papers
How fans become future shapers of an ice-cream brand
Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Companies: InSites Consulting, Unilever
Date: November 18, 2010
Authors: Tom De Ruyck, Stephan Ludwig, Martijn van Kesteren, Niels Schillewaert
Research papers
Integrating word of mouth into consumer centric measurement
Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Date: October 21, 2010
Authors: Lynne Robinson, Ed Keller
Research papers
Negative publicity
Catalogue: Online Research 2010: E-Universe
Company: Kantar
Date: October 19, 2010
Author: Kyle Findlay
Research papers
