Resources Library by ANA

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia Chárraga

June 15, 2016

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation

Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás

Companies: Ipsos MRBI, Netquest

June 15, 2016

Brand activation... the good, the bad and the ugly

On an average 40% of BTL investments go to waste if brand activation initiatives are not monitored on a regular basis. Marketers should be able to identify the Good, the Bad and the Ugly among all their activation programs. There was no performance...

Catalogue: MENAP Forum 2016: From Transformation To Activation

Authors: Ahmer Rasheed, Adil Jamil

June 15, 2016

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment

Author: Nathaniel Greywoode

June 15, 2016

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ralph Wirth, Norbert Wirth

June 15, 2016

Top tips to minimise survey fatigue

In this short webinar, Miguel Ramos, Subject Matter Expert, Confirmit, will be sharing top tips to consider when designing an engaging survey. Miguel will talk about the following topics:-Best practices for survey invitations and reminders-Preloading...

Catalogue: Webinars 2016

Author: Miguel Ramos

June 15, 2016

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of Native content, which is now an $8 billion industry? Does the same piece of content incite different reactions from readers in Singapore...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Andrew Tenzer, Sally Wu, Patrick Fagan

June 15, 2016

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Sunando Das

Company: KANTAR TNS Malaysia

June 15, 2016

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anne Lacey, Michelle Thevil

June 15, 2016