Resources Library by ANA

TV re[defined]

In a short span of time, TV content has become available anytime and anywhere, opening up endless opportunities for viewing. Both rapidly and radically, we have seen TV redefined. In the midst of all this change, naysayers have predicted doom for...

Catalogue: Congress 2015: Revelations

Authors: Christian Kurz, Jo McIlvenna, Ben Himowitz, Ian Wright, Anna Noel Taylor

Companies: Tapestry, Flamingo

October 1, 2015

Blasting 10 Big Data myths with 10 panel data examples

Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see...

Catalogue: Congress 2015: Revelations

Author: Annie Pettit

October 1, 2015

Exploring the use of visuals in the delivery of research data

This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Adam Frost, Tobias Sturt

October 1, 2015

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

October 1, 2015

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations

Author: David G. Bakken

October 1, 2015

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations

Authors: David Jamieson, Grant Miller, John Crockett

Company: IRIS Network

October 1, 2015

#ImaproudMarketResearcher #ESOMAR

Keynote Speaker at Congress 2015.

Catalogue: Congress 2015: Revelations

Author: Cyriel Kortleven

September 27, 2015

Global Market Research 2015

Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 21, 2015

Research World (September 2015)

There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is...

Catalogue: Research World 2015

Author: ESOMAR B.V.

September 15, 2015