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Research World (September 2015)

Date of publication: September 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.

Abstract:

There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is big data smart? Can research create context in this world? Is research able to create ‘smart data’ rather than ‘big data’?

ESOMAR B.V.

Author

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (2015a, September 15). Research World (September 2015). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-world-september-2015-