Research World (September 2015)

Date of publication: September 15, 2015

Catalogue: Research World 2015

Author: ESOMAR B.V.


There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is big data smart? Can research create context in this world? Is research able to create ‘smart data’ rather than ‘big data’?

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