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Magazines

Revue Française du Marketing (Mars 2014)

La révolution digitale est sans doute aussi profonde, sinon davantage encore, que nele fût la révolution industrielle dans la seconde moitié du 19ème siècle,pour nos pratiques et nos usages et nos systèmes économiques. C'est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2014
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Citation

, A. (2014a, March 01). Revue Française du Marketing (Mars 2014). ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2014-


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Magazines

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014
Author: ESOMAR B.V.
February 15, 2014
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Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2014-


Magazines

Research World (November-December 2013)

In this issue we look at research without asking questions: if we ask no questions do we hear no lies?

Catalogue: Research World 2013
Author: ESOMAR B.V.
December 15, 2013
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Citation

B.V., E. (2013a, December 15). Research World (November-December 2013). ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/research-world-november-december-2013-


Magazines

Revue Française du Marketing (Décembre 2013)

L'encombrement publicitaire constitue l'un des ennemis des annonceurs.Cet article étudie l' effet de l'encombrement et de la présence des marques concurrentes sur l'efficacité desspots publicitaires et introduit, pour la première fois, l'...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2013
×

Citation

, A. (2013a, December 01). Revue Française du Marketing (Décembre 2013). ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2013-


Research papers

The beauty and the beast

As open as qualitative research is, it is hard to take a really good look with an open mind, without any presumptions. On top of that, for clients it is difficult to see their own hidden views, the prejudice-without-knowing. We present a narrative...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Tibor van Bekkum, Jochum Stienstra
Company: Ferro Explore!
November 20, 2013
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Citation

van Bekkum and Stienstra (2013a, November 20). The beauty and the beast. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/the-beauty-and-the-beast-8101


Research papers

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096


Research papers

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
November 20, 2013
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Citation

Poynter, R. (2013a, November 20). Creating a new playbook. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/creating-a-new-playbook-8090


Research papers

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
November 20, 2013
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Citation

Chandler, J. (2013a, November 20). How many people said that?. ANA - ESOMAR. Retrieved August 03, 2025, from


https://ana.esomar.org/documents/how-many-people-said-that--8093