Resources Library by ANA

Implementing a "stick-in" diary in the United Kingdom

A pre-printed, or closed, diary format had been used by RAJAR since 1992. However, due to the growing number of stations in the United Kingdom, new additions to the pre-printed list meant reaching the physical format limits. Following the results of...

Catalogue: 2nd Radio Research Symposium

Authors: Erhard Meier, John Stockley

June 15, 1997

Heat, misery and mosquitoes

The paper describes a multi-country study carried out on behalf of SmithKline Beecham International by Complete Market Research. The aim of the study was to explore the anti-malarial market in several developing countries, and to identify potential...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Carole Abbotts, Georgina Butcher

Company: GSK

June 15, 1997

Qualities of radio advertising

This paper presents the results of the first basic survey in Germany to show the effectiveness in principle of radio as an advertising medium. Described are the effective mechanisms of radio advertising in relation to actual exposure, both generally...

Catalogue: 2nd Radio Research Symposium

Author: Christoph Wild

June 15, 1997

The implementation of L-O-V in Venezuela

This paper demonstrates the applicability of the L-O-V (List of Values) in Venezuela as a means of consumer classification, as well as the steps taken for its adaptation to the local context. To test initial applicability within the marketing...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Susana Arreaza, James Baskin, Gilbert Bergna, Orlando Riebman

Company: StatMark Group, S.A.

June 15, 1997

Researching the market potential of Digital Audio Broadcasting (DAB)

The paper describes the issues associated with researching the market potential for Digital Audio Broadcasting (DAB), a concept that was, at the time, largely unknown to most of the public. The work was sponsored by organisations with a wide range of...

Catalogue: 2nd Radio Research Symposium

Authors: Peter Menneer, Richard Windle

June 15, 1997

The personal portable meter

Since 1992 Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods. This PPM program will provide each signal originator with an encoder which inserts an inaudible identification...

Catalogue: 2nd Radio Research Symposium

Authors: Ronald S. Kolessar, Carol P. Stowell

June 15, 1997

Women's magazines

This paper will summarise the progress made so far in measuring the effect of magazine advertising in the AdTrack study, and will then examine the benefits a major client has received from participation in the study. It has been found that magazines...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: Gareth Cooper, Glynis Jones

June 15, 1997

Customer satisfaction in the distribution line (Spanish)

This paper illustrates the benefits of the CSM Customer Satisfaction Measurement Model and its contribution to total quality management programs. Identifying satisfaction drivers for distribution line members of a household electrical appliances...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Norah Schmeichel

Company: GfK

June 15, 1997

Datadia (Portuguese)

A newspaper daily in reach national and big circulation features specificities what cool gives understanding and attendance of needs and expectations two consumers one big, complex and continues challenge. Beyond of character extremely dynamic of...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

June 15, 1997