Resources Library by ANA

Demystifying compliance

The authors present an analysis of the factors and influences they have encountered in market research in the area of HIV/AIDS in order to demystify the issue of compliance and to provide a framework for other researchers. A distinction is proposed...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Mark R. C. Lovell, Julie Amblard

June 15, 1997

Deregulation of Sunday trading

The paper studies how the deregulation of Sunday trading changed opening hours and shopping habits. In Sweden, shop opening hours were deregulated in 1972. The evidence presented in this paper shows that in Sweden, Sunday opening has become common...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Sami Kajalo

June 15, 1997

Assessing the reader's satisfaction

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Authors: llaria Presotto, Stefano De Alessandri

Company: SWG Spa

June 15, 1997

Category management and effective consumer response

As we know, all that has changed and we now have a very cautious, discerning and rational shopper. The push economy has finally become the pull economy. Just as marketing has become a business term, category management is becoming the business term...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Bob Qureshi, Jenny Baker

June 15, 1997

For now we see through a glass darkly

This paper considers developments in international and global marketing communications (marcoms). An international conference held in April 1996 served to identify several issues which appeared to be impacting upon marcoms in a generic sense, and,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Philip Kitchen

June 15, 1997

The disloyalty of public radio listeners in Poland

The research on selected regions of Poland by Wojciech Konieczny, in association with B.P.S. Consultants Poland Ltd., assumed the hypothesis that in the conditions of the developed radio market, if radio stations and their principals are concerned...

Catalogue: 2nd Radio Research Symposium

Author: Wojciech Konieczny

June 15, 1997

The forgotten characteristic of print advertising

It is often assumed that television is the only medium which can convey emotions. This paper argues that print advertisements are also capable of arousing emotions. A total of twelve magazine advertisements were tested among readers of women’s...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Vivian Beck

June 15, 1997

The information paradox

This paper has two aims: first, to send out a wake up call to us market researchers as a profession. If we don't want to fade into oblivion like the buggy whip,the time to begin a fundamental change of market research is now. And, secondly, to...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Author: Alecia S. Helton

Company: Texas Instruments

June 15, 1997

Supermarkets and the small independent retailer

The paper deals with the Indian experience of supermarkets unable to significantly impact on the retail structure, and the simultaneous growth of the small independent retailer, especially in fast moving consumer goods. It attempts to hypothesize the...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Amit Roy, Sujit Das Munshi

June 15, 1997