Resources Library by ANA

The organizational aspects of regional research

Los Medios y Mercados de LatinoAmerica is an industry developed and supported pan-regional multimedia survey of Latin America. The methodological and technical difficulties associated with this project are enormous. Within that context, the authors...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Paul J. Donato, Barry Koch

June 15, 1996

Is size important?

This paper examines the financial, economic and market forces that are currently driving change within the auto retailing industry and analyses the likely developments in multi-franchising in Europe to the end of the century. The US has tended to...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Peter Boden, Martin Clarke

June 15, 1996

Price information

This paper will examine some of the reasons for the price diversity in the telecom market, and some of the factors that are driving the operators to keep changing their prices. Price information is becoming more and more important, and different...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Halvor Sannaes

June 15, 1996

Understanding, measuring and using brand equity

This paper reports on the results of a development program aimed at using survey research data to place a financially related value on the consumer based equity of brand images and associations. We will document the empirically derived theories...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Paul Dyson, Andy Farr, Nigel Hollis

Company: KANTAR TNS Malaysia

June 15, 1996

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

This paper attempts, not to define an optimal frequency across a campaign period, but how software developments were harmonised to the advanced point where a planner will be able to define any Effective Frequency and optimise it across any measured...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Sheila Byfield, Jim Ford

June 15, 1996

The real value of lucky breaks?

The objective of this paper is to outline the effects of how consumers view programmes and commercial breaks that are part of a sales promotion campaign. In the promotion, viewers were encouraged to watch not only the programmes, but the commercial...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Fran Cassidy

June 15, 1996

Lost sales research

The Audi experience illustrates a number of more general points for consideration. First, that good lost sales research should encompass both the ‘buyer’ and the ‘seller’; the insights gained in this study and the specificity of...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Andy Turton, Steve Gatt

June 15, 1996

Mobile telephone

The paper outlines one of the major programmes of market research conducted by Mercury One 2 One prior to the launch of its mobile telephone service in the United Kingdom. It describes some of the research techniques and procedures used in the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Pauline Knox, Barrie Parker

June 15, 1996

Attitude to risk

Why is it that your colleague at work, who is the same age as you, has a similar background in terms of educational qualifications, occupation and income - and who falls into roughly the same demographic category as you do - has a personal net worth...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Nandita Khanna

May 1, 1996