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Mobile telephone

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Pauline Knox, Barrie Parker

Abstract:

The paper outlines one of the major programmes of market research conducted by Mercury One 2 One prior to the launch of its mobile telephone service in the United Kingdom. It describes some of the research techniques and procedures used in the process of developing an initial consumer definition and segmentation of the potential target market.

Pauline Knox

Author

This is a long description of some author details.

Barrie Parker

Author

This is a long description of some author details.

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Citation

Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/peoplemeters-in-non-telephone-homes-