Resources Library by ANA

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight

Authors: Johnny Heald, Munqith Daghir

Companies: ORB, IIACSS

June 15, 2006

Save The Children

The work has been two-tailed and so the paper is:• Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the...

Catalogue: Congress 2006: Foresight

Authors: Henrik Hall, Marie Florence Madom, Luisa Mercedes Ravelo

Company: CIBLE

June 15, 2006

From online games to Olympic games

Building on two previous papers on the expression (ESOMAR, 2002 and 2003), the authors discuss progress made by Initiative, MIT, and most recently IPG Media's Consumer Experience Practice, to explore how the elements of the expression are identified...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Alex Chisholm, Stacey Lynn Koerner

Company: Interpublic Group of Companies

June 4, 2006

Can consumers cope?

This paper suggests new ways in increasing campaign effectiveness and lifting the commercial pressure on consumers. Consumers are bombarded with commercial messages and avoid them by zipping, zapping or simply turning away.Airing more ads takes TV...

Catalogue: Worldwide Multi Media Measurement 2006

Author: Arie K. den Boon

June 4, 2006

Changing consumer perceptions and expectations

Who is our media user? The VRT study department's triangular study conceived together with Synovate/Censydiam outlines a very detailed image of the media user in a multimedia context. What are the media needs of the Fleming, how are these evolving...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Daniël Poesmans, Wouter Quartier

June 4, 2006

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

June 4, 2006

Key performance indicators in the multi media environment

This paper provides an experimental design, where the calculation methods for the different media are used for all media and then compared. In this multimedia world, it is practical to have more key performance indicators available in order to...

Catalogue: Worldwide Multi Media Measurement 2006

Author: Bernhard Engel

June 4, 2006

Media consumption and consumer purchasing

The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

June 4, 2006

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Donald Gloeckler, Leslie Wood, Linda Dupree

Company: Procter & Gamble

June 4, 2006