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Research papers
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Citation

van Vliet, J. L. (1980a, June 18). Report of the working group . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/report-of-the-working-group-


Research papers

Spare time and playing of children

Systematic children research can show discrepancies regarding the children's world of spare time and play. In part, children want something quite different in their spare time from what they may do and what they really do in adaptation-to the...

Catalogue: Seminar 1980: Children And Young People
Author: Brigitte Melzer
June 15, 1980
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Citation

Melzer, B. (1980a, June 15). Spare time and playing of children. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/spare-time-and-playing-of-children


Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/testing-data-fusion-1988


Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers
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Citation

Grunewald, A. (1980a, June 15). Keynote address on opinion polls. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/keynote-address-on-opinion-polls


Research papers

Are long-term effects possible or measurable?

This paper brief reviews some evidence often quoted in relation to quantitatively evaluating advertising expenditure. The need to relate quantitative methods to facts and theories of consumer behaviour is emphasised. A view of consumer buying...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Tony Twyman
June 15, 1980
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Citation

Twyman, T. (1980a, June 15). Are long-term effects possible or measurable? . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable-


Research papers

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Daniel Mugnier
June 15, 1980
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Citation

Mugnier , D. (1980a, June 15). Budget-temps and panel multi-media surveys. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/budget-temps-and-panel-multi-media-surveys


Research papers

The evaluation of below-the-line activity by ad hoc field research

The author has attempted to show that conducting ad hoc survey research to determine the effectiveness of below- the-line activities is a viable but difficult field to work in. Once a decision has been made as to what performance criterion variables...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Peter Sampson
June 15, 1980
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Citation

Sampson, P. (1980a, June 15). The evaluation of below-the-line activity by ad hoc field research . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research-


Research papers

Response to magazine and television advertising

This paper picks up the value of media questions on a product survey, a point made earlier in this section. It is also an example of a data bank leading to generalisations. These include comments on the way the two main media work. But in addition to...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Alan Smith
June 15, 1980
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Citation

Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-