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Response to magazine and television advertising

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Alan Smith

Abstract:

This paper picks up the value of media questions on a product survey, a point made earlier in this section. It is also an example of a data bank leading to generalisations. These include comments on the way the two main media work. But in addition to these are the author’s sensible general comments on the question of evaluation. These are based on a review of actual users.

Alan Smith

Author

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Research Papers

Response to magazine and television advertising

Catalogue: Seminar 1978: The Business Of Advertising

Author: Alan Smith

 

June 14, 1978

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Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising


Research Papers

Maximising the effectiveness of direct response television advertising

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Richard Fielding, Hugh Johnson

 

June 15, 1995

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Citation

Fielding and Johnson (1995a, June 15). Maximising the effectiveness of direct response television advertising. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/maximising-the-effectiveness-of-direct-response-television-advertising


Research Papers

A study into the way women react to television and magazine advertising for the same product

Catalogue: Seminar 1986: New Developments In Media Research

Author: Alan Smith

 

June 15, 1986

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Citation

Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/a-study-into-the-way-women-react-to-television-and-magazine-advertising-for-the-same-product


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/a-study-into-the-way-women-react-to-television-and-magazine-advertising-for-the-same-product