Resources Library by ANA

The future foundation digital download

The Future Foundation presentation, tailored exclusively for ESOMAR, is designed to stimulate debate, inspire ideas and encourage interaction. As well as setting the scene with an overview of the latest events in the world of digital, several new...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Author: Richard Nicholls

June 23, 2013

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Emmanuel Huet, Gabriela Barrios

June 23, 2013

Making your brand pinteresting to youth

Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults on Pinterest. The initial paper-and-pencil survey...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Caitlin Krulikowski, Jennifer Romano Bergstrom, Megan Fischer

June 23, 2013

The effect of engagement with social media on purchase behaviors

This presentation reviews how a different form of engagement with the Air Miles Facebook page and their own social media site affects future purchase behaviors. Engagement includes a hierarchy from passively reading content, liking something, and...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Mark Vandenbosch, Bobby Calder, Edward Malthouse, Su Jung Kim

June 23, 2013

Big Data and the value of information

Big Data is a hot, but ill-defined, topic in the business world. This presentation examines some characteristics and trends in the solutions that are now available in a relatively data rich environment. Additionally, trends in the availability of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Author: Jeffrey Hunter

June 23, 2013

Freedom to reveal or freedom to project?

How do our own and social media persona relate to our 'real selves'? Where does freedom to express our true selves become more an opportunity to project the person we've always wanted to be? The findings from a unique research study that seeks to...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Peter Totman

June 15, 2013

From research management to knowledge management to learning planning

This is a joint presentation/discussion between Heineken and Market Logic Software, who provides Heineken's CMI Knowledge Management System.The asset value of a company's research is barely leveraged today because project results are—if stored...

Catalogue: Congress 2013: Think Big

Authors: Sjoerd Koornstra, Haiko van Lengen, Philip De Wulf

June 15, 2013

Digital detox

Join us in an exclusive and stimulating journey uncovering the new set of rules for modern etiquette in the digital era. More and more people in the world want to somehow limit the use of technology and understand the degree of their dependence on...

Catalogue: CEE Research Forum 2014: East Connection

Author: Alex Drozdovsky

June 15, 2013

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora

Company: KANTAR TNS Malaysia

June 15, 2013