You searched for: "*"

ANA has found 12136 results for you, in 8001 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Project redemption

This paper summaries how the management of Brown and Williamson Korea Ltd. used a two stage marketing research project, with a one- stage follow-up study, to refine and develop a new retail distribution system in Korea.

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Clive R. Boddy
November 1, 1996
×

Citation

Boddy, C. R. (1996a, November 01). Project redemption . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/project-redemption-


Research papers

Sales management

The rationale of this study was based on the argument that unless we have a clear understanding of the selling job in a relational selling context we are unable to advise the sales management of the firm in the quest of building and maintaining...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Panayiotis Kyziridis, Michael Saren, Nikolaos Tzokas
November 1, 1996
×

Citation

Kyziridis, Saren and Tzokas (1996a, November 01). Sales management . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/sales-management-


Research papers

Linking customer satisfaction to loyalty and performance

Satisfied customers and customer retention should be one of the highest priorities of any business enterprise. Many companies are using some form of customer satisfaction measurement, but most companies do not have methods to put the customer...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Kai Kristensen, Anne Martensen
November 1, 1996
×

Citation

Kristensen and Martensen (1996a, November 01). Linking customer satisfaction to loyalty and performance. ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/linking-customer-satisfaction-to-loyalty-and-performance


Research papers

Long run loyalty

This paper uses a continuous panel of doctors to analyse their portfolios (the number of drugs which are used) and how their prescribing decisions are spread across their portfolios. It reveals portfolios which are much larger, along with loyalty...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Philip Stern
November 1, 1996
×

Citation

Stern, P. (1996a, November 01). Long run loyalty . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/long-run-loyalty-


Research papers

Ad tracking in India

This paper traces the evolution of Advertising Tracking in India over the previous thirteen years or so. This evolution has been segregated into three stages: origin: characterized by pre and post-testing growth: characterized by quasi-continuous...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kalika Tripathi
November 1, 1996
×

Citation

Tripathi, K. (1996a, November 01). Ad tracking in India . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/ad-tracking-in-india-


Research papers

Is there one global village for our future generation?

This paper introduces a new service of Roper Starch Worldwide and Just Kids Inc., sponsored by multinational corporations such as Mars, Kodak, and McDonald's, to track the lifestyle and consumption patterns of 7-12 year-olds around the world. While...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: George Carey, Joan Chiaramonte, David Eden, Xiaoyan Zhao
November 1, 1996
×

Citation

Carey, Chiaramonte, Eden and Zhao (1996a, November 01). Is there one global village for our future generation? . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/is-there-one-global-village-for-our-future-generation-


Research papers

The new marketing

In recent years the traditional approach to marketing has been challenged by the new paradigm of Relationship Marketing. The meaning of Relationship Marketing is still being developed, in theory and in practice. The purposes of this paper are: 1. to...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Victoria Little, Richard Brookes
November 1, 1996
×

Citation

Little and Brookes (1996a, November 01). The new marketing . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/the-new-marketing-


Research papers

Buyer-seller relationship

The communication is questioning the role of the New Information and Communication Tools in the development of inter-organizational buyer-seller cooperative relationships. Based on an integration of information systems and marketing theories, this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Nathalie Guibert
November 1, 1996
×

Citation

Guibert, N. (1996a, November 01). Buyer-seller relationship . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/buyer-seller-relationship-


Research papers

IT in customer service

This paper presents the adoption of information technology in Customer Service and its verification through the application of an adapted Guttman scale. The Scalogram analysis is a validity test of a hierarchical scale for the functionality and...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Christine Domegan
November 1, 1996
×

Citation

Domegan, C. (1996a, November 01). IT in customer service . ANA - ESOMAR. Retrieved August 16, 2025, from


https://ana.esomar.org/documents/it-in-customer-service-