Market research in mainland China

Date of publication: November 1, 1996

Authors: Ding Yi, Wulf Schlund


Since China started with its economic reforms and its more open policy in 1979 its economy has grown vigorously. The annual gross national product grew enormously and also the per capita gross national product between 1989 and 1994 grew by nearly 9 % annually (see figure 1). From 1984 to 1994 the national industrial output annually grew by nearly 20%. With this growth the economic structure became deeper on one hand but also more open on the other.

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