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Videos

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020
Authors: Jeff Marshall, Rogier Verhulst
Companies: Protagonist, LinkedIn
September 15, 2020
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Citation

Marshall and Verhulst (2020a, September 15). Using narrative analytics to win customer trust. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-narrative-analytics-to-win-customer-trust


Videos

Research for all (panel discussion)

Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to...

Catalogue: Insights Festival 2020
Authors: Nikki Lavoie, Babita Earle, Caroline Frankum, Daniel Jenkinson
September 15, 2020
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Citation

Lavoie, Earle, Frankum and Jenkinson (2020a, September 15). Research for all (panel discussion). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-all-panel-discussion-


Videos

Good health and well being: Public perceptions of Schizophrenia

Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.

Catalogue: Insights Festival 2020
Authors: Çigdem Penn, Elif Elkin, Haldun Soygur
Companies: , Abdi Ibrahim Otsuka Ilaç
September 15, 2020
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Citation

Penn, Elkin and Soygur (2020a, September 15). Good health and well being: Public perceptions of Schizophrenia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/good-health-and-well-being-public-perceptions-of-schizophrenia


Videos

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020
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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-time-to-talk


Videos

Standing out from the crowd

Workshop, sharing experiences and advice on looking for a role in Insights. There is a lot more to it than writing a good CV!

Catalogue: Insights Festival 2020
Authors: Elizabeth Norman, Begonia Fafian, Caroline Bates, Louise Maycock
September 15, 2020
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Citation

Norman, Fafian, Bates and Maycock (2020a, September 15). Standing out from the crowd. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd-11601


Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
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Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-connect-introduction


Videos

YES (Young ESOMAR Society) Award

Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on...

Catalogue: Insights Festival 2020
Authors: Iuliia Zhuk, Vardhini Ramesh, Joleen Chan, Matthew Hellon, Jennifer Wachtman, Alice Carver, Bessie Pike
September 14, 2020
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Citation

Zhuk et al. (2020a, September 14). YES (Young ESOMAR Society) Award. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/yes-young-esomar-society-award


Videos

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
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Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you-


Videos

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020
Author: David Evans
Company: Microsoft
September 14, 2020
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Citation

Evans, D. (2020a, September 14). The new brand-perception battleground. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-brand-perception-battleground