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It's time to talk

Date of publication: September 15, 2020

Catalogue: Insights Festival 2020

Companies: GSK, InSites Consulting

Authors: Jeff Haselum, Litthya Burgin

Abstract:

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!

Jeff Haselum

Author

This is a long description of some author details.

Litthya Burgin

Author

This is a long description of some author details.

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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/it-s-time-to-talk