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It's time to talk

Date of publication: September 15, 2020

Catalogue: Insights Festival 2020

Companies: GSK, InSites Consulting

Authors: Jeff Haselum, Litthya Burgin

Abstract:

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!

Jeff Haselum

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Litthya Burgin

Author

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Research Papers

It's time to talk

Catalogue: Insights Festival 2020

Authors: Jeff Haselum, Litthya Burgin

Companies: GSK, InSites Consulting

September 15, 2020

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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/it-s-time-to-talk-11586


Research Papers

Big talk, small talk

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June 15, 1996

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Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/big-talk-small-talk


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Citation

Haselum and Burgin (2020a, September 15). It's time to talk. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/yes-it-s-pitch-time-