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Research reports

Qualitative research into Colamans sauce mix advertising

J. Walter Thompson believes that the new campaign has been produced will be really noticeable,yet still, say something meaningful and relevant aboutthe Colmans brand helping to enhance consumer perceptions of Colmans versus Knorr. It was proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Colamans sauce mix advertising. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-colamans-sauce-mix-advertising


Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
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Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research reports

Qualitative research on creative research on campaign ideas for Cinzano Bianco

The marketing objective for Cinzano Bianco is to extendthe market by bringing both drinkers of other Vermouthsand drinkers from surrounding territories (e.g. wine,soft spirits and single measure branded drinks) to itself.Cinzano Bianco is known to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on creative research on campaign ideas for Cinzano Bianco. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-creative-research-on-campaign-ideas-for-cinzano-bianco


Research reports

Consumer research on the Prudential 1976 tv campaign life assurance: Baby

This research was conducted to assess consumer reactionsto the new Life Assurance commercial- 'Baby', which wasshown nationally for a two week burst commencing on the24th September. The long term objective in consumerterms is to improve the public's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby


Research papers

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
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Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing


Research papers

Future developments in milkreplacer

The future is entirely in the hands of the consumer, whose decision is determined by his living standards and habits, as well as by the image of the various types of meat and the price developments of the individual types of meat. These prices again...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Hans Spieksma
November 24, 1976
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Citation

Spieksma, H. (1976a, November 24). Future developments in milkreplacer. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/future-developments-in-milkreplacer


Research papers

Developments in preventive veterinary medicine

Preventive veterinary medicine and prophylactic programmes particularly when applied to industrialised animal production operations (meat, eggs and milk) are more efficient in an economic sense than curative veterinary medicine and therapeutic...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: James Zander
November 24, 1976
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Citation

Zander, J. (1976a, November 24). Developments in preventive veterinary medicine. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/developments-in-preventive-veterinary-medicine


Research papers

Measuring animal health markets

For several years now Agridata has supplied in a continuing form (the Animal Health Index) data collected at farm level on the market for non ethical Animal Health products. During this time the nature of the service and the requirements of clients...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: John Poulson
November 24, 1976
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Citation

Poulson, J. (1976a, November 24). Measuring animal health markets . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/measuring-animal-health-markets-


Research papers

New product registration and introduction

It is not intended in this paper to review all the requirements for registration or licensing of medicines, because they are well documented elsewhere and laid down in directives by government agencies, in different countries. Equally, the purpose is...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Peter D.G. Bowen
November 24, 1976
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Citation

Bowen, P. D. (1976a, November 24). New product registration and introduction. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/new-product-registration-and-introduction