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Consumer research on the Prudential 1976 tv campaign life assurance: Baby

Date of publication: December 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was conducted to assess consumer reactions to the new Life Assurance commercial- 'Baby', which was shown nationally for a two week burst commencing on the 24th September. The long term objective in consumer terms is to improve the public's perception of the Prudential as a warm, human company that is responsive to all the insurance needs of the individual person. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby