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Consumer research on the Prudential 1976 tv campaign life assurance: Baby

Date of publication: December 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was conducted to assess consumer reactions to the new Life Assurance commercial- 'Baby', which was shown nationally for a two week burst commencing on the 24th September. The long term objective in consumer terms is to improve the public's perception of the Prudential as a warm, human company that is responsive to all the insurance needs of the individual person. 

CRAM/Peter Cooper Archive

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Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1978

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Citation

, C. (1978a, March 01). Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/qualitative-in-depth-research-on-prudential-agents-responses-to-the-burglary-tv-advertising-campaign


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Catalogue: CRAM/Peter Cooper Archive Collection

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September 1, 1977

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, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/prudential-tv-advertising-pretest-


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Direct sales in life assurance

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

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June 15, 1992

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von Uckermann, E. (1992a, June 15). Direct sales in life assurance. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/direct-sales-in-life-assurance


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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/direct-sales-in-life-assurance