Resources Library by ANA

From consumer to decision-maker

The consumer research industry is focused on 'doing research', but not necessarily on 'transferring and disseminating' research outcomes inside organizations.Several variables affect how well research is assimilated inside organizations: Speed,...

Catalogue: Congress 2005: Making A Difference

Authors: Luis Arnal, Andres Gonzalez-Cuevas

September 21, 2005

The invisible ethnographer

Explorations into consumer's ordinary everyday life experiences are now the uncharted frontier for market researchers.This presentation focuses on the view from the ground: the challenges video ethnographers face blending into surroundings to witness...

Catalogue: Congress 2005: Making A Difference

Author: Nick Leon

September 21, 2005

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference

Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter

Company: GlobeScan Incorporated

September 21, 2005

Global advertising that sells

This presentation searches for the Holy Grail of advertising - an understanding of how advertising works locally and globally, unlocking the secrets of effective advertising to build successful brands.Initially the presentation examines new learning...

Catalogue: Congress 2005: Making A Difference

Authors: Spike Cramphorn, Georgia Phillips

Company: Add+Impact International

September 21, 2005

Moving offshore

The presentation describes the key challenges of moving offshore. The various issues that market research companies are evaluating in reference to outsourcing are examined.The focus is from a quality perspective and concerns what standards various...

Catalogue: Congress 2005: Making A Difference

Authors: Rahul Sahgal, Vineet Malhotra

September 21, 2005

Harnessing the grapevine

The rise of word-of-mouth is placing increasing importance on consumers at the centre of the conversation.These consumers, once identified, can be a valuable resource not only for carrying messages, but throughout the marketing cycle from identifying...

Catalogue: Congress 2005: Making A Difference

Authors: Jan Berry, Tim Wragg

Company: GfK

September 21, 2005

Inspiring creativity through online stakeholder involvement

Have you been involved in multi-country innovation research? Or ever wished you had?Do not let the hurdles of such studies hold you back, but instead make it a smart process. Inspire the innovations team, and consumers.How? Start by listening to the...

Catalogue: Congress 2005: Making A Difference

Authors: Menno Urbanus, Steffen Entzeroth, Edward Groenland, Ine Dinklo

Company: Blauw Research

September 21, 2005

Managing corporate brands successfully

While Corporate Reputation Management has grown in importance, it is generally agreed there are no adequate instruments to measure the strength of the corporate brand. This presentation introduces a perception-oriented measurement approach and...

Catalogue: Congress 2005: Making A Difference

Authors: Oliver Hupp, Siegfried Högl

Company: GfK

September 21, 2005

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference

Authors: Jenny Dawkins, Brian Gosschalk

Company: Ipsos MRBI

September 21, 2005