Inspiring creativity through online stakeholder involvement

Date of publication: September 21, 2005

Abstract:

Have you been involved in multi-country innovation research? Or ever wished you had? Do not let the hurdles of such studies hold you back, but instead make it a smart process. Inspire the innovations team, and consumers. How? Start by listening to the insights that result from research into washing machine innovations. The story of the User Forum Online makes for an entertaining case study and provides you with practical tips and tricks.

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