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Inspiring creativity through online stakeholder involvement

Date of publication: September 21, 2005

Catalogue: Congress 2005: Making A Difference

Company: Blauw Research

Authors: Menno Urbanus, Steffen Entzeroth, Edward Groenland, Ine Dinklo

Abstract:

Have you been involved in multi-country innovation research? Or ever wished you had? Do not let the hurdles of such studies hold you back, but instead make it a smart process. Inspire the innovations team, and consumers. How? Start by listening to the insights that result from research into washing machine innovations. The story of the User Forum Online makes for an entertaining case study and provides you with practical tips and tricks.

Menno Urbanus

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Steffen Entzeroth

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Edward Groenland

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Ine Dinklo

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Urbanus, Entzeroth, Groenland and Dinklo (2005a, September 21). Inspiring creativity through online stakeholder involvement. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities