Resources Library by ANA

Measuring perceived quality and satisfaction

The paper focuses on measuring perceived quality and customer satisfaction. Following the introduction the paper consists of four sections. First a review of monitoring systems used by service industries is provided. The review examines key methods...

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Dan Sarel

June 15, 1991

(Data + data) × intelligence= Information

This paper will serve to re-emphasise several of the points made by the previous speaker, as well as revisiting other aspects of data interpretation in the pharmaceutical industry. It examines several of the more important areas where data...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: Charles Galsworthy

June 15, 1991

First impression versus extended usage

In the fine fragrance industry, unlike many other fmcg industries, systematic consumer product-testing has usually been conspicuous by its absence. The reasons are varied, including perfume's own traditions rooted in fashion rather than in marketing,...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Ivor Shalofsky

June 15, 1991

Country image

This paper divides into two main sections: the first section deals with background details to the Country Image study including the reasons why it was conducted, how it was designed, and the specific relevance of the study to the travel and tourism...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eamonn Williams, Tim Clarke

June 15, 1991

Introduction

The subjects we discuss in this seminar influence major marketing decisions - but are still controversial. Simple, practical assumptions or theories govern most of our decisions in designing, testing and evaluating our marketing activities. But these...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Simon Broadbent

June 15, 1991

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: Wilma de Haas

June 15, 1991

Two cultures meet and create a third

Each of us has developed her own form of expertise separately, in resonance with the main product areas she works for, i.e. functional products for Barbara and fine fragrances for Olwen. Recently, we have come to feel that the market demands a closer...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Olwen H. Wolfe, Barbara Busch

June 15, 1991

Value-based segmentation, social change and consuming orientations

Market segmentation is a way of solving problems of mass marketing. All kind of segmentations and typologies have become more and more popular. If these are to be useful, they must assist to understanding of consuming habits of target groups. At the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Marttl Puohiniemi

June 15, 1991

Values and trends of the over 50's in Europe

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Raimondo Boggia

Company: GPF Research

June 15, 1991