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Values and trends of the over 50's in Europe

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Over 50's In The 90's

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Author: Raimondo Boggia

Abstract:

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to anagraphically, as over 50s, with no value attached as: poor, or useless, or social outcasts.

Raimondo Boggia

Author

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Citation

Boggia, R. (1991a, June 15). Values and trends of the over 50's in Europe. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/values-and-trends-of-the-over-50-s-in-europe