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Values and trends of the over 50's in Europe

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Over 50's In The 90's

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Author: Raimondo Boggia

Abstract:

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to anagraphically, as over 50s, with no value attached as: poor, or useless, or social outcasts.

Raimondo Boggia

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Research Papers

Travel patterns of the over 50's

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Debra Camden, Janet McCoIl-Kennedy

 

June 15, 1991

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Citation

Camden and McCoIl-Kennedy (1991a, June 15). Travel patterns of the over 50's. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/travel-patterns-of-the-over-50-s


Research Papers

The over 50's

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Olivier Geradon de Vera

 

June 15, 1989

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Citation

Geradon de Vera, O. (1989a, June 15). The over 50's. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-over-50-s


Research Papers

Credit-institutions (financial services) and the over 50's

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Jochen Donaubauer

 

June 15, 1991

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Citation

Donaubauer, J. (1991a, June 15). Credit-institutions (financial services) and the over 50's. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/credit-institutions-financial-services-and-the-over-50-s


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Citation

Boggia, R. (1991a, June 15). Values and trends of the over 50's in Europe. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/credit-institutions-financial-services-and-the-over-50-s