Values and trends of the over 50's in Europe

Date of publication: June 15, 1991

Company: GPF Research

Author: Raimondo Boggia

Abstract:

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to anagraphically, as over 50s, with no value attached as: poor, or useless, or social outcasts.

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