Resources Library by ANA

Daniel Starch

Replay from Daniel Starch to Daniel Starch about the invitation of attending at the 50th Anniversary Luncheon of the Market Research Council, and hand-wrote letters.

Catalogue: ARF Guidelines Handbook

Author: Daniel Starch

June 15, 1990

Operational databases and the European beverage market

This paper talks about what Canadean are, what we mean by operational databases and then draw on those databases to show you what is happening in the European Beverage Industry. Mostly, however, I want to talk about beer and in particular try to...

Catalogue: Seminar 1990: Countdown to 1992

Author: Ian Pressnell

June 15, 1990

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Josep Chias, Javier Creus

June 15, 1990

What do we want, and how do we get it?

This paper is concerned with how Young & Rubicam is tackling these 2 issues. It describes how we use the existing research to plan media, and what steps we are taking to augment it. These include working with the JICÏ system in the UK to try to...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Jane Perry

June 15, 1990

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1990

The production of a 'consumer' based strategy plan for the Museum of Victoria

This paper will show how the tools of marketing research, marketing, financial analysis and strategic planning were used to assist in the repositioning of the Museum of Victoria. It will show how these tools heightened the realisation that the Museum...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Simon McCall, Malcolm Ellenport

June 15, 1990

The question of quality

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Michael Svennevig, David E. Morrison

June 15, 1990

Qualitative aspects of quantitative decisions

Going beyond "nose-counts", which was the predominant; mode of assigning numerical "values” to TV programmes until how, "values" serving as corner-stones of decisions with much wider repercussions, we rather have to search beyond numbers, for...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Emmanuel Heretakis

June 15, 1990

Reading probabilities

From 1989 the National Readership Survey in Denmark is conducted by using the FRY-method and the CATI-technique. The reading probabilities are a very essential part in the FRY-model. The paper describes how they are calculated and how they are...

Catalogue: Seminar 1990: The Quality Of Media Information

Authors: Sigurd Bennike, Hanne Treu Olsen, Simon Ortmann

June 15, 1990