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Daniel Starch

Date of publication: June 15, 1990

Catalogue: ARF Guidelines Handbook

Author: Daniel Starch

Abstract:

Replay from Daniel Starch to Daniel Starch about the invitation of attending at the 50th Anniversary Luncheon of the Market Research Council, and hand-wrote letters.

Daniel Starch

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Research Papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

 

April 1, 1965

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Citation

Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-


Research Papers

Comments on mr. Stapel's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Erik Lohmann

 

June 15, 1967

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Citation

Lohmann, E. (1967a, June 15). Comments on mr. Stapel's paper. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/comments-on-mr-stapel-s-paper


Research Papers

Who wears the pants in the family?

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: William J. Wilson

 

August 28, 1977

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Citation

Wilson, W. J. (1977a, August 28). Who wears the pants in the family?. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Starch, D. (1990a, June 15). Daniel Starch. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/who-wears-the-pants-in-the-family-