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Research papers
Advertising in Asia
Asia continues to grow in stature and significance. With over half the world's population residing in the region, recent economic indicators suggest a shift in balance of global power as well. As advertising continues to dominate share of...
Catalogue: Congress 2005: Making A Difference
Authors: Neerja Wable, Shivkumar Moulee
Company: KANTAR TNS Malaysia
September 21, 2005
Research papers
Online fights back!
Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...
Catalogue: Congress 2005: Making A Difference
Authors: Richard Thornton, Tony Hufflett
September 21, 2005
Research papers
Predicting advertising efficiency
To anticipate and understand the impact of an advertising message, marketing professionals are looking for new solutions.This presentation presents the IM! (Impact Memoire) Method, particularly useful in increasing effectiveness during the campaign...
Catalogue: Congress 2005: Making A Difference
Authors: Bruno Poyet, Olivier Koening
September 21, 2005
Research papers
Research in aiding democracy in Afghanistan
This presentation demonstrates how research can help contribute effectively to changes in the society.It also demonstrates how the market research industry can stretch itself, making adjustments and suitably molding its techniques to work in adverse...
Catalogue: Congress 2005: Making A Difference
Authors: Kaushik Mukherjee, Sunil Pillai
Company: Nielsen
September 21, 2005
Research papers
Communications and bottom line
Neuromarketing - brain wave or brain scam?This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.
Catalogue: Congress 2005: Making A Difference
Authors: Peter Laybourne, David Lewis
September 21, 2005
Research papers
MOOD Consumption® theory
The MOOD Consumption® Theory provides a deeper understanding of consumer behaviour in a post-industrial world.Traditional demographic segmentation criteria such as age, gender and income no longer accurately explain buying attitudes. In today's...
Catalogue: Congress 2005: Making A Difference
Authors: Mette Kristine Oustrup, Mike Jeanes
September 21, 2005
Research papers
Research ethics, morality and quality
The early research industry was experimental, experiential and built around key individuals' skills. It is now far too often a 'process' with rules and procedures, resulting in a commoditised context for purchase, use and evaluation.The process has...
Catalogue: Congress 2005: Making A Difference
Author: Neil McPhee
September 21, 2005
Research papers
The Cosmocrats
The presentation is intended to illustrate a method of understanding the motives and behaviours of a future consumer target group identified as Cosmocrats, a new 'elite' born in the United States and now developing in Europe and Asia.The Cosmocrats...
Catalogue: Congress 2005: Making A Difference
Author: Adeline Attia
Company: Allegoria Consultants
September 21, 2005
Research papers
