Abstract:

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality insights from respondents without considering the experience from their point of view is a dangerous and limited attitude. The presenters share case studies that have made strong attempts to engage and respect the online audience - with a view to improving the quality of insights. A simple standard is proposed for online surveys to ensure respondent respect and monitored engagement.