Online fights back!

Date of publication: September 21, 2005


Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality insights from respondents without considering the experience from their point of view is a dangerous and limited attitude. The presenters share case studies that have made strong attempts to engage and respect the online audience - with a view to improving the quality of insights. A simple standard is proposed for online surveys to ensure respondent respect and monitored engagement.

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