Resources Library by ANA

Giants, wizards and elves

The global marketplace demands understanding of factors affecting brands in their local and global context. The magnitude of the task in an ever-changing boundary-less world and the opportunities to re-establish consumer researchers as strategic...

Catalogue: Latin America 2003

Author: Miguel Angel Ferráez

Company: Procter & Gamble

May 4, 2003

Revue Française du Marketing (Mai 2003)

En décidant de consacrer un numéro sur le thème des mutations de lapublicité, la Revue Française du Marketing comble un videqui s'est révélé jusqu'ici préjudiciable à la communauté deschercheurs et des professionnels...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2003

Research World (April 2003)

New criticisms of the UK research industry’s business weaknesses coincide with the toughest time it has had for years. But the picture is patchy, with some agencies, or parts of agencies, still doing well while for others the party is over....

Catalogue: Research World 2003

Author: ESOMAR B.V.

April 15, 2003

Research World (May 2003)

The number of abstentions and undecided voters is increasing in most democracies world-wide, posing the hazardous task for pollsters to take these phenomena into account researchers' tactics for dealing with these issues vary from country to country.

Catalogue: Research World 2003

Author: ESOMAR B.V.

April 1, 2003

If the future is grey, is the future bright?

The key focus of this study is to understand the impact of the ageing population on purchasing behaviour in FMCG markets. The authors attempt to determine whether purchase behaviour remains constant with age, focusing especially on store and category...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Andrew Czarnowski, Peter Gouw

Companies: KANTAR TNS Malaysia, GfK

March 30, 2003

Insights at work

The Arabian Gulf region is unique in its near isolation from even rudimentary marketing efforts until the early 1970s. Over the last three decades, particularly the last ten years, the region has seen momentous changes, fundamentally impacting the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Vishal Tikku, Rajesh Parupalli

Company: Unilever

March 30, 2003

Generating scoring models with auxiliary target variables and data bridging

The authors present an innovative way to deal with a frequent practical problem in CRM and direct marketing projects: the lack of cases with known target behavior. Usually, this makes learning scoring models that can be utilized for selecting the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Johannes Ruhland, Wendy Gersten

March 30, 2003

What lies behind the veil

NFO WorldGroup Middle East and Africa has developed alternative methodologies and approaches to help mine consumer minds and tap into the Gulf Arab society that is seemingly inaccessible to marketers and marketing researchers. This paper reviews the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: S. Shree Ram Reddy, Racha Makarem

March 30, 2003

Calibrating new products for generation Y automotive consumers with emerging market realities

The coming of age of Generation Y in the United States represents the largest inflow of new consumers to the U.S. automotive marketplace in over two decades. This paper concerns how and why Honda has approached this new consumer segment in the U.S....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Aziz Ucmakli, Kevin M. Joostema

March 30, 2003