Research World (April 2003)

Date of publication: April 15, 2003

Catalogue: Research World 2003

Author: ESOMAR B.V.


New criticisms of the UK research industry’s business weaknesses coincide with the toughest time it has had for years. But the picture is patchy, with some agencies, or parts of agencies, still doing well while for others the party is over. “The industry still spends too much time talking to itself rather than to clients.”

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