Resources Library by ANA

1992

This paper takes a detailed look at the financial services industry in Europe, with particular reference to the position in the U.K. First we set the scene with a description of where the industry has come from, where it is now and the opportunities...

Catalogue: ESOMAR Congress 1989

Authors: Stephen Bairfelt, Erik de Kort

August 15, 1989

ESOMAR Annual Market Study 1988

This current report covers the 1988 market statistics. For the first year ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of research covered...

Catalogue: Global Market Research

Author: ESOMAR B.V.

July 1, 1989

Characteristics of a successful retailer

This lecture is about successful retailers, we can also speak of lesser successful retailers. GfK has chosen to research diverse structures in the electrical retail trade to make a difference between successful and less successful valid. The best...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Bert Groot-Enzerink

Company: GfK

June 15, 1989

Consumer studies

Even though it is usual practice to refer to "the consumer" when speaking about consumption behaviour - and it would be unrealistic to propose any other word - there can be no real understanding of what is new in this area without at least...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Giampaolo Fabris

June 15, 1989

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Helen Katz

June 15, 1989

In-store movement and purchasing

This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw

June 15, 1989

Telematics and retail trade

This study is focussed on the consequences of these so-called tele-information services for the structure and the developments in the distribution of consumer goods in the nineties. The study was based on literature-research and a lot of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Jan G. A. M. de Jong

June 15, 1989

The international approach of Laura Ashley

The major objective of this paper is to provide an indication as to the manner in which an internationally successful brand retailer views its approach to the expansion of its image and trading base in the international market place. The Laura Ashley...

Catalogue: Seminar 1989: Adding Value To Retail Offerings

Author: Mark L. Bunce

June 15, 1989

The use of life-style research for the analysis of eating habits in Austria

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4000 persons. Therefore it becomes possible to analyse far...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Author: Gunda Plasser

June 15, 1989