Resources Library by ANA

Coca-Cola culture club

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation

Authors: Alejandro Torres, Jorge Fonseca, Gabriel Neira

Companies: Dichter & Neira , The Coca-Cola Company

April 13, 2016

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation

Author: Gabriel Gontijo

April 13, 2016

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation

Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout

Company: KANTAR TNS Malaysia

April 13, 2016

Triple E brand model

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation

Authors: Macarena Estévez, Ana Carreras

April 13, 2016

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation

Authors: Gabriel Aleixo, Ingrid Rivera

April 13, 2016

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: Latin America 2016: Research Renovation

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods

April 13, 2016

Engagement on a tightrope

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation

Authors: Orlando Riebman, Juan Chasan, Pablo Cibella

Company: StatMark Group, S.A.

April 13, 2016

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation

Authors: Fernanda Nobrega, Paola Toscano

April 13, 2016

Revue Française du Marketing (Mars 2016)

Le Marketing doit-il être en prise avec l'actualité de son temps au sens le plus large?Le débat oppose la communauté des praticiens et des chercheurs. Il n'en reste pasmoins que l'acte de consommation s'inscrit dans une démarche...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2016