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Webinars
What market researchers can learn from other creative industries
If you think about a survey question it's simply a message you want people to read and act upon. An advert could be described in exactly the same terms. The difference between the researcher and the advertiser is a matter of focus. In research we...
Catalogue: Webinars 2015
Authors: Jon Puleston, Melissa Moxley
Company: Kantar
June 15, 2015
Videos
What you should know about online samples
After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Reg Baker
June 15, 2015
Videos
Turning shopper insights into company-wide memes
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...
Catalogue: Congress 2015: Revelations
Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun
Company: InSites Consulting
June 15, 2015
Videos
Mobile technology in marketing research
This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...
Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Girish Sangtani, Nisha Chandy Kumar
Company: Market-i Research Services & Consultancy
June 15, 2015
Research reports
ESOMAR data protection checklist (Arabic)
The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015
Research reports
ESOMAR/GRBN global guideline on online research
This ESOMAR/GRBN Online Research Guideline is designed to help researchers address legal, ethical and practical considerations in using new technologies when conducting research online and is an update of guidance issued in 2011. To ensure that it is...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
Research papers
