Abstract:
The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the eruption of innovative ways of gathering information from consumers. Social media is offering easy access to spontaneous content. Passive data collection is exciting researchers' imaginations; it has never been simpler to track a humanâs behaviour. Yet many questions are still to be answered. When is one method better than the other? Can we use them interchangeably? Or should we apply each method to specific research problems? This presentation will answer these questions, sharing the results of new fundamental research experiments.
Videos
Recall or re-enact?
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016
Videos
Indonesia's new path to purchase and it's all mobile
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
Research Papers
The 'appiness project
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
