Resources Library by ANA

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Pete Comley

Company: Join the Dots InSites Consulting

June 15, 2014

Car clinics 3.0

For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...

Catalogue: Congress 2014: What Inspires?

Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers

June 15, 2014

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?

Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann

June 15, 2014

Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere

June 15, 2014

Inspiring insight to action

For the first time ever, more than half of the world’s population lives in urban areas and we have truly become a ‘City planet’. Cities are a place to discover, enjoy your passions, be curious, and create memories – whether you...

Catalogue: Congress 2014: What Inspires?

Author: Christina (Tina) M. Nathanson

June 15, 2014

Meet the FTMI students

Brief discussion with the FTMI students about the state-of-art of the research industry.

Catalogue: Latin America 2014: Accelerating Growth

Author: Dan Foreman

June 15, 2014

Empowering a community to own the future

This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...

Catalogue: Congress 2014: What Inspires?

Authors: Maree Taylor, Adam Hinds

Company: Colmar Brunton

June 15, 2014

Comparing apples to pommes

B2B organisations are increasingly challenged with reaching a global and diverse target audience. In order for insights to be actionable across borders, researchers and marketers should be aware of the cultural biases that are at play when conducting...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Conor Wilcock

June 15, 2014

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Authors: Alex Johnston, Julie Knox

Company: Jigsaw Research

June 15, 2014