Abstract:

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social media platforms play an integral role in the path to purchase – often in a highly mobile way - with some 46% of people report checking Facebook when shopping or running errands. As Facebook seeks to define the unique commercial value it brings to the shopping experience through the mobile device and relative to the ecosystem of social networks; this real-time, in-the-moment study provides insight to the moments that matter most.