Resources Library by ANA

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006

Authors: Holland Hofman Brown, Renee Smith

Company: Harris Interactive (Europe)

October 8, 2006

The qualitative story

What is storytelling and how can it be applied to a market research context?The very notion of storytelling having any application to business and to research (given its scientific heritage) is an arguably novel concept. It is only recently as...

Catalogue: Qualitative 2006

Author: Candice Blumenthal

October 8, 2006

Transforming leisure with ethnography

To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure. Profound cultural and values shifts have lead consumers to build uplifting and transformative...

Catalogue: Leisure 2006

Authors: Caroline Gibbons-Barry, Karen Hofman, Scott Moshier

October 8, 2006

Why Mona Lisa has become the Mona Lisa

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite...

Catalogue: Qualitative 2006

Authors: Grace Janho, Krishna Patnaik

Company: KANTAR TNS Malaysia

October 8, 2006

SMS and WAP

This paper describes the results of two tests to examine how mobile phone technology can be used in association with online research. The first test demonstrates how text messaging can be used to boost response to an online study. The second test...

Catalogue: Panel Research 2006

Authors: Charles Pearson, Kevin Goldberg, Lucy Eyers

Company: Research Now SSI

October 8, 2006

Building a hotel brand: How a business class hotel discovered its brand

Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...

Catalogue: Leisure 2006

Author: Zachary Conen

October 8, 2006

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006

Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva

Company: Nielsen

October 8, 2006

Motivations to join

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon...

Catalogue: Panel Research 2006

Authors: Howard R. Moskowitz, Alex Gofman, Leyla Namiranian

Company: Decision Analyst, Inc.

October 8, 2006

DoQu-dramas!

This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...

Catalogue: Qualitative 2006

Authors: Caz Tebbutt Dennis, Radhecka Roy

Company: Tebbutt Research

October 8, 2006