Why Mona Lisa has become the Mona Lisa

Date of publication: October 8, 2006

Catalogue: Qualitative 2006


This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite evident that certain packaging or logos stick in the consumers minds as being 'it' nice but I can't quite put my finger on it. This is more relevant in times when a wide range of brands are competing for consumer mind space. The consumer is bombarded with more communications than ever before. In this scenario, lots of brands get a chance to speak to the consumer on a one-to-one basis at the retail shelf. This is when pack/product shape, pack design and logo become handy as communication tools. This is over and beyond the fact that logos/shapes and symbols have a long lasting image perception in the consumer's mind.

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