Why Mona Lisa has become the Mona Lisa
This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite evident that certain packaging or logos stick in the consumers minds as being 'it' nice but I can't quite put my finger on it. This is more relevant in times when a wide range of brands are competing for consumer mind space. The consumer is bombarded with more communications than ever before. In this scenario, lots of brands get a chance to speak to the consumer on a one-to-one basis at the retail shelf. This is when pack/product shape, pack design and logo become handy as communication tools. This is over and beyond the fact that logos/shapes and symbols have a long lasting image perception in the consumer's mind.
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