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Research papers

From server to panel

The authors recently analyzed ad campaign reach and frequency metrics derived from calibrated exposure frequency integration of DoubleClick ad serving data with Nielsen/NetRatings consumer panel data.The purpose of the analysis was to determine the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Craig T. Gugel, Kathryn Koegel, Rick E. Bruner
June 20, 2005
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Citation

Gugel, Koegel and Bruner (2005a, June 20). From server to panel. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/from-server-to-panel


Research reports

Mystery shopping studies

The purpose of mystery shopping studies is to help focus the attention of business management on customer service improvement by providing information on the operations and the quality of service it is providing.Mystery shopping studies can comprise...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005
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Citation

B.V., E. (2005a, June 15). Mystery shopping studies. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/mystery-shopping-studies


Research papers

Are Latin America's children becoming globalized?

Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important...

Catalogue: Latin America 2005
Author: Mónica La Madrid
June 15, 2005
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Citation

La Madrid, M. (2005a, June 15). Are Latin America's children becoming globalized? . ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/are-latin-america-s-children-becoming-globalized-


Research reports

Customer satisfaction studies

Customer Satisfaction Studies (CSS) have been carried out for very many years. More recently their importance and role have however altered considerably. First, they have become one of the fastest growing sectors of the research industry. Second,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2005
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Citation

B.V., E. (2005a, June 15). Customer satisfaction studies. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/customer-satisfaction-studies


Magazines

Research World (June 2005)

It's good news that the industry is searching out ways to rejuvenate and improve itself. It is only with this attitude that the profession advances. The well-known toolkit - with group discussions, in-depth interviews and a variety of projective,...

Catalogue: Research World 2005
Author: ESOMAR B.V.
June 1, 2005
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Citation

B.V., E. (2005a, June 01). Research World (June 2005). ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/research-world-june-2005-


Research reports

Global Prices Study 2005

An overview of the cost of market research projects worldwide. This is the sixth study of this kind to be conducted. 2,263 research agencies were invited to participate. Of those, 522 completed the online questionnaire, which was hosted by NEBU BV...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 1, 2005
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Citation

B.V., E. (2005a, June 01). Global Prices Study 2005. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/global-prices-study-2005


Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005
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Citation

Rega, Sieffermann, Delarue and Giampaoli (2005a, May 15). Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/direct-olfactometry-and-gas-ography-as-a-tool-for-the-dynamic-semantic-characterisation-of-fragrances-


Research papers

Typology of fragrance emotions

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.In the English language, for example, researchers have reported lists of up to 400...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Pieter Desmet
May 15, 2005
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Citation

Desmet, P. (2005a, May 15). Typology of fragrance emotions. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/typology-of-fragrance-emotions


Research papers

Fabric conditioner fragrance optimisation for the Australian market

This paper is a case study involving a client with a successfully performing brand of fabric conditioner who has acquired another brand in the Australian market. The business strategy was to relaunch both brands with revised fragrance ranges that...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Sarah Hyland
Company: Colmar Brunton
May 15, 2005
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Citation

Hyland, S. (2005a, May 15). Fabric conditioner fragrance optimisation for the Australian market. ANA - ESOMAR. Retrieved October 18, 2025, from


https://ana.esomar.org/documents/fabric-conditioner-fragrance-optimisation-for-the-australian-market