Abstract:
Latin American children have certain common traits, some rooted in their shared culture, others based on increasingly globalized industry proposals. The myriad of identical stimuli (from television programs to toys) in addition to important similarities in terms of behaviors and preferences makes possible the consider
Research Papers
Wee yet mighty: Latin America's kids
Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Mónica La Madrid, Telma Urich
Company: Markwald La Madrid & Asociados
April 18, 2004
Research Papers
The universal and the singular, the permanent and the ephemeral
Catalogue: Latin America 2002
Authors: Mónica La Madrid, Telma Urich
Company: Markwald La Madrid & Asociados
May 12, 2002
Research Papers
How to turn Latin American trends into market opportunities
Catalogue: Latin America 2006
Author: Jean Christophe Salles
Company: GfK
October 8, 2006
